About Oak National Academy

What Oak provides

Oak is an online classroom and resource hub created by teachers, for teachers in response to the covid-19 pandemic. It is a free platform accessible from any device including mobiles, with no sign-ups or logins required.

Oak will provide around 10,000 lessons for the entire 2020/21 academic year, as a safety net for schools and pupils while in-person learning faces continued disruption and uncertainty. Lessons cover Reception to Year 11 across a range of subjects including a specialist curriculum, and have been designed both to be as adaptable as possible by schools and to cover a diversity of curriculum and thought. Lessons include quizzes, videos and activity worksheets for independent learning.

Schools are free to choose which, if any, parts of Oak’s curriculum to use and content will be structured into ‘building blocks’ that can be used flexibly by teachers.

What we are looking for

The majority of lesson resources will be created over summer so lessons are ready for schools to use before September.

We are now recruiting for other core team roles from September, to help us see Oak through the next academic year. We need a team that can maintain and improve the platform, support the continuous improvement of lesson content on the site, support schools and parents to use the materials and help us to build and run a sustainable organisation.

We are a very new organisation, set up at speed in April 2020. Whilst we are new, our reach to date has been significant (19 million lessons in the first three months). That means we still feel like a start up and we’re looking for colleagues who can work with ambiguity, love a challenge and who roll their sleeves up. At Oak, everyone needs to pitch in.

If you are up for the challenge of helping us build something new and care passionately about supporting teachers and pupils - particularly those from low income families - we would love to hear from you!

We are particularly keen to receive applications from candidates from historically under-represented and minority groups.

The Role

Responsibilities

  • Manage Oak’s organic and paid social media activity and development of website content to engage schools, users and parents
  • Develop and deliver paid media and digital marketing plan to engage schools, users and parents
  • Manage all marketing analytics - assessing social media, website and paid marketing engagement and effectiveness
  • Develop and deliver social media strategy and day to day running of social channels
  • Develop and deliver website content plan and support the product’s development
  • Manage marketing and social media coordinator and any external agencies
  • As a member of the Oak Team, contribute to the wider success and culture of the organisation

Knowledge, skills and experience

  • Experience managing and developing social media strategies
  • Skilled in managing, updating and content planning for websites
  • Experience across broad range of digital and product marketing
  • Experience across social media advertising platforms, google ads and website CMS platforms
  • Strong understanding of SEO, web copy for products and effective UX
  • Knowledge and experience of Google Analytics, Google Tag Manager and expertise of marketing analytics
  • Understanding of customer messaging segmentation and automation
  • Experience and understanding of the education sector and market would be beneficial
  • Any experience of behavioural insight into marketing would be beneficial


Starting date: As soon as possible

For more information please see the full job pack here.

Closing date: 7th August 2020